I’m Emma - I'm passionate about creating clean, striking design that’s rooted in strong concepts, thoughtful copy, and beautiful photography. I studied design at the AAA School of Advertising and then spent five years as Senior Marketing Designer at Men’s Health Magazine, where I honed my skills in conceptualizing and executing full-scale branding campaigns across print, digital, and all aspects of rollout.

Over the past 15 years, I’ve run my own design practice, working with brands including The One&Only, Veldskoen, Tavola, Cape Jewel Wines, Chewy Vites, Stingray, Alva, The Good Food & Wine Show, Addis, SARAO, Laifen, Cuisinart and more. I specialise in creating cohesive brand experiences, from strategy to design, that capture attention and leave a lasting impression.

More recently, I’ve focused primarily on Shopify website design, helping brands translate their identity into clean, user-friendly
e-commerce experiences that drive sales and engagement. Whether it’s brand strategy, visual storytelling, or seamless digital execution, I aim to create work that clients are proud of and that truly connects with their audience.